About 34 North

Michael Paffenback began 34 North in 2005, 25 years after working with his first client at an Atlanta-based advertising agency. While working over the years with clients of various sizes, industries, and scope and scale of programs, Mike gained a heightened appreciation for the real-world meaning of “brand” and its direct connection to business success. The beliefs and processes that define 34 North are the result.

We’ve helped large multi-national brands, small local start-ups, and everything in between. B-to-B and B-to-C.


Marketers, researchers, media experts, public relations specialists, social media mavens, art directors, copy writers, designers, web wizards, out-of-the-box thinkers, questioners, problem solvers, what if-ers and realists, tested and seasoned knowers and doers.

We’re a collection of specific skill sets and experience, brought to bear for a particular cause: yours. Simply, 34 North offers a staff as broad and deep as your business requires during your engagement with us.